Cruelty Free Makeup

A year and a half ago I made the full switch to Cruelty-Free. Since making the switch, I have learned a lot about what goes into our products and animal testing. In 2016 posted a series of comics that I made about going Cruelty Free on my instagram, Facebook, and Twitter. I am by no means an expert on this topic, nor do I claim to be. I am simply interested in sharing my own experience, because it was other people’s experiences that encouraged me to change. Unfortunately… Elle Woods didn’t stop animal testing like she promised in Legally Blonde 2.


When I first decided to switch over to cruelty-free, I felt overwhelmed. I stuck to two brands. I quickly learned that those two brands didn’t work for me… That is when I found Logical Harmony! The Logical Harmony Cruelty-Free Brand List, website, and Youtube make it easy to piece together what is cruelty-free. Tashina Combs from Logical Harmony explains things in a very approachable way and even has a section on her website called “New to Cruelty-Free”, to make the CF transition easier! She helped take the stress out of what felt like a huge change. I quickly realized that any brand can say they are “cruelty-free“, “natural”, or “eco-friendly” without actually being any of these things. Greenwashing is real and super misleading.

A little under a year of being cruelty-free I realized, with the help of some educational internet rabbit holes and subscribing to PetitVour boxes, how much gunk is in most makeup. I downloaded the Think Dirty app and was immediately horrified. So began my second stage of this cruelty-free journey. I now use mostly natural products. Not just products that claim they are natural, but real, honest-to-goodness products that are made from natural ingredients. As someone who is conscious about their waste and carbon-footprint, I also focus on my packaging consumption. I prefer products in glass or aluminum packaging. Sometimes I have no choice but to go with plastic, but I do try and choose the most environmentally responsible (recyclable and reusable) options.

This all sounds like a lot, but I swear, once you find your brands… you just know what to stick with! It is important to remember that there are lots of different ways to be cruelty free. You can easily be Cruelty-Free in a variety of definitions, price brackets, diet ranges, and ingredient line up.

Transitioning to cruelty-free (or natural) is a journey and it is unique to each person. There is no way to be 100% morally/ethically pure and we should not fault each other for making steps. While this topic might not seem like the most important to many, making small statements with your hard earned money is important. Every single time you spend money, you are choosing a world you want to see.

Pro tip: Sephora, Whole Foods, and Target have great return policies. And when in doubt… try a sample!



Some of my favorite products (currently)


Blush: 100% Pure Fruit Pigmented Blush

Powder Foundation: 100% Pure Fruit Pigmented Powder Foundation

BB Cream: 100% Pure BB Cream

Concealer: 100% Pure 2nd Skin Concealer (other favorite, not pictured: 100% Pure Fruit Pigmented Long Last Concealer)

Liquid Liner: 100% Pure Long Last Liquid Eye Liner in Blackberry (other favorite, not pictured: Root Pretty Liquid Eyeliner in Black )

Pencil Liner: W3LL People Hypnotist Eye Pencil

Brow Pencil: Zuzu Luxe – Gluten-Free Brow Pencil

Cream Shadow: 100% Pure Satin Eye Shadow

Eyeshadow: HAN Skin Care Cosmetics Eyeshadow

Mascara: Pacifica Dream Big Lash Extending Mascara, Pacifica Aquarian Gaze Water-Resistant Mascara

Luminizer: RMS Living Luminizer

Bronzer: Mineral Fusion Blonzer

Primer: Couldn’t find the Pacifica one online to link to (other favorite, not pictured: 100% Pure Luminous Primer)

Lips: Ilia Lip Conditioners (other favorite, not pictured: 100% Pure’s Cocoa Matte Lipsticks and Lip Glazes)

How I figure out of I want to buy a product

Step 1: Check the product for cruelty-free labeling/Leaping Bunny/PETA logo // Back of box (if in person) or website (if online)

Step 2: Check the Think Dirty app // See rating guide

Step 3: Cross reference Logical Harmony // Sometimes brands listed on Logical Harmony are verified Cruelty-Free but have not paid for a Leaping Bunny verification. Tashina vets all sources and is always up on the latest news.

Step 4: Cross reference Credo, Organic Bunny, and PetitVour // I like to make certain that the products are natural by checking with experts and websites I trust outside of Think Dirty.

My personal favorite sources for cruelty-free living

Cruelty-Free bloggers:
Natural bloggers/resources:

All tagged words are linked with further resources from the FDA, to PETA, to actual stores to buy things. For further readings, click the links to see sources.

I was not paid or encouraged to talk about this in any way. I genuinely wanted to share my experiences and products I like, in hopes that it will encourage others to do the same.